Jourdan Hathaway is an accomplished EdTech and workforce development executive with expertise in scaling organizations. She’s worked in both public and private companies collecting a powerful combination of industry, agency, and corporate backgrounds with deep expertise at the intersection of marketing, delivery, operations, and technology. She’s also led through 6 M&A transactions and the resulting org redesigns. She’s been a COO and CMO.

Today, she’s the Chief Business Officer at General Assembly – a global talent and upskilling community that helps individuals and businesses acquire the real skills required to succeed in an increasingly complex technological era. She previously served as the Chief Marketing Officer. She refers to herself as a master de-dabbler – that necessary body of work that analyzes the tools, processes, service offerings, and investments that creep up over the years to determine if there are a whole bunch of ‘things’ that need to be stopped to make way for more strategic focus and prioritization. Jourdan believes that growth requires a healthy dose of pruning along the way – sunsetting low-ROI initiatives that are sucking capital, time, and resources to fund better bets. Something else she’s learned time and time again – it always comes down to people. Jourdan is fixated on the power of human connection and she places a high value on resilience.

You can find her at jourdanhathaway.com or www.linkedin.com/in/jourdan-hathaway – that’s Jourdan with a “u”.