Speaking at the Sitecore Symposium on the Main Stage Panel
Episide 111: Changing Lives, Creating Impact: Jourdan Hathaway’s Formula for Sustained Leadership Success. On paper, it looks like a straight-line story of advancement: agency marketer to executive to C-suite. It is anything but a straight line. My story really starts in a place that didn’t have words like “economic mobility” in its vocabulary. Notable Leaders’ Radio Interview with Belinda Pruyne.
Speaking at the Sitecore Symposium on the Main Stage Panel
View my panel here. I stepped onto the main stage at Sitecore Symposium, alongside leaders reshaping experiences in healthcare, nonprofit, and digital marketin, to tell a story I never get tired of sharing: how General Assembly changes lives.
General Assembly Wins 2025 IEPS AI for Selling Effectiveness – Acceptance Awards
What Happens When Sales Leaders Stop Talking About AI… and Actually Start Implementing It? In Washington, D.C., I had the honor of accepting the Institute for Effective Professional Selling’s (formerly IES) first-ever AI for Sales Excellence Award on behalf of General Assembly.
The Sales Game Changers Podcast – Institute for Effective Professional Selling founder Fred Diamond interviews Jourdan Hathaway and Gretchen Jacobi – May 5, 2025
EPISODE 753: Inside General Assembly’s Award-Winning AI-Driven Sales Strategy
When I attended the recent Institute for Effective Professional Selling (formerly IES) event, all of the inspiring and impressive awardees talked about the criticality of being a problem solver and true partner in the deal process and how important human connection is.
Reclaim and Advance – Terry Rice Interviews Jourdan Hathaway – November 13, 2024
From Survival to Success with Jourdan Hathaway: Jourdan Hathaway serves as Chief Marketing Officer at General Assembly – but nothing has been handed to her along the way. In today’s interview, Jourdan shares her journey from poverty to becoming CMO, and discusses the power of vulnerability and frameworks to create change.
The Executive Appeal – Alex D. Tremble Interviews Jourdan Hathaway – April 18, 2024
Ep127: Courageous Leadership: Take Risks 4 Massive Wins w/ Jourdan Hathaway | LinkedIn. Watch my episode of The Executive Appeal Podcast with Alex D. Tremble (CEO of GPS Leadership Solutions & KeynoteSpeaker). He’s awesome BTW and instrumental in my career.
Inside Selling – Josh Braun Interviews Jourdan Hathaway – March 8, 2024
A CMO Talks About Cold Emails That Get Her Attention. Business Development and Getting Through to a Newly Hired CMO Reflections from the first 90 days. The Inside Selling Podcast is about new ways to think, behave, and talk so you can attract more of your ideal prospects.
CNA938 Rewind – Technical VS Soft Skills: What’s more important?
In this CNA938 interview, Jourdan Hathaway, Chief Business Officer at General Assembly, breaks down why soft skills like communication, adaptability, and collaboration are often the missing piece for jobseekers—and how building them can give you a real edge in today’s job market.
CNA938 Rewind – Technical VS Soft Skills: What’s more important?
SGTech’s Tech Transforms Life Series: General Assembly
As technology evolves, the demand for adaptable, tech-savvy talent continues to rise, placing growing importance on reskilling and upskilling. I talk about a ddressing this challenge by connecting learners from diverse backgrounds with real-world tech training and employer-informed curricula.
Jourdan Marie Hathaway 