NBC TODAY: She Was Pregnant at 15. Then a Meeting at Applebee’s Changed Everything for Her and the Baby
By Rachel Paula Abrahamson | October 24, 2025 | “As soon as I saw Jourdan and Cam, I just knew,” Wright says, softly. “They could provide everything I never could.” A few days later, the Hathaways received an email from Wright: “We have decided that you and Cameron are who we want to raise our daughter. We would love for you to adopt her.”

Demand Gen Report: AI Use in Marketing Increasing Despite Lack of Training
By James Hickey | August 26, 2025 | Jourdan Hathaway, Chief Business Officer at General Assembly, offered that sales and marketing teams have been early and avid adopters of AI, but a persistent skills gap prevents them from reaching their full potential.

Business Wire: 51% of Sales and Marketing Professionals Use AI Agents at Work, but Only 17% Have Received Job-Specific Training
By General Assembly | August 19, 2025 | ““Sales and marketing teams have been early and avid adopters of AI, but a persistent skills gap prevents them from reaching their full potential,” said Jourdan Hathaway, Chief Business Officer at General Assembly. “Generic, one-size-fits-all AI training might have worked three years ago. Today, every department needs role-specific training. As AI agents handle increasingly complex tasks, it’s critical to brand safety and governance that marketing and sales teams have the skills to implement and manage them effectively.”

Work Shift: Creating New Pathways for Cyber Skills
By Colleen Connolly | August 13, 2025 | “Many of us who are looking at skills and workforce development, we all run in the same industries,” Hathaway says. “We’re all reading the same articles, we’re intersecting at the same conferences, in the same think tank spaces. If you ask that fundamental question—‘how do we create upward mobility in this area?’—you realize pretty quickly that it takes partnership, it takes coalition, and it takes coming together of deep domain expertise in different arenas.”

e27 Asia: Upskilling in the AI era: Why passive learning will not cut it anymore
By Anisa Menur A. Maulani | April 29, 2025 | “Upskilling initiatives should be embedded into the company’s strategic roadmap,” Hathaway says. “They must be directly applicable to business objectives and support employee mobility and retention. Without this alignment, training risks becoming irrelevant.”

Channel News Asia (CNA): Upskilling in the AI era: Why passive learning will not cut it anymore
By Cheryl Goh | March 19, 2025 | Fresh out of school and struggling to get a job? You could be lacking some skills. While technical skills are important, industry experts say many more applicants lack interpersonal proficiency. What are these, and are they innate or nurtured? Cheryl Goh talks to Jourdan Hathaway, Chief Business Officer of General Assembly – a global pioneer in tech training and talent solutions.

Forbes: How Leaders Innovate To Fill In Market Gaps From AI To Heavy Materials
By Alexander Puutio | January 15, 2025 | “We start by focusing on what employers want and we build training programs that bridge the skills gap. Whether it’s coding boot camps or digital marketing certifications, the goal is to make education directly applicable to the modern workplace. The reason why we’ve been successful is not that we know what employers want today. Our job is to anticipate what they’ll want from their employees tomorrow, and that is a different challenge entirely” – Jourdan explains

Fortune & MSN: Welcome to ‘career catfishing’ — Gen Z’s new defiance against endless rounds of interviews and hiring managers who ghost
By Chloe Berger | January 9, 2025 | ” Yet, that’s not really the point of entry-level roles, points out Jourdan Hathaway, General Assembly’s chief business officer. By definition, it’s a position that requires investment in a young adult, she explained.”

Fortune: The soft-skills crisis: 1 in 4 execs wouldn’t even think of hiring an entry-level Gen Z grad
By Jane Thier | November 19, 2024 | View Article PDF | ” Only 48% of employees and 12% of mid-level executives believe today’s entry-level workers are well-prepared” – Jourdan Hathaway

Fortune & MSN: The soft-skills crisis: 1 in 4 execs wouldn’t even think of hiring an entry-level Gen Z grad
By Jane Thier | November 19, 2024 | “The entry-level employee pipeline is broken,” Jourdan Hathaway, chief business officer at General Assembly, said in a statement.

HRD: Human Resources Director: Are today’s entry-level staff less prepared for work?
By Dexter Tilo | November 15, 2024 | “There are evidence-based approaches to improve workforce readiness. Technology apprenticeships and skill training programmes, for example, provide employees with experience that mimics a real work environment, allowing them to build communication and collaboration skills alongside technical skills” – Jourdan Hathaway

HR Dive: Executives and workers alike say entry-level workers seem unprepared
By Carolyn Crist | November 14, 2024 |  “Companies must rethink how they source, train and onboard employees. There are evidence-based approaches to improving workforce readiness.” – Jourdan Hathaway

Business Wire: Entry-level Workers Less Prepared for Work Than Five Years Ago, According to General Assembly Study
By General Assembly | November 14, 2024 |  “The entry-level employee pipeline is broken,” said Jourdan Hathaway, chief business officer at General Assembly. “Companies must rethink how they source, train and onboard employees.”

Exceptional Women Alliance: The Exceptional Women Alliance announces selection of Jourdan Hathaway, Chief Marketing Officer, General Assembly
By EWA | August 20, 2024 |  “I’m thrilled to join EWA and be surrounded by such extraordinary women leaders who all have a spirit of generosity,” said Hathaway. “The operating model for all domains in my life – personal and professional – is what I refer to as being ‘DRIVEN’ – Determined. Resilient. Influential. Vulnerable. Empathetic. Nimble. EWA’s mentorship and guidance has been an accelerant for my growth.”

Marketing Week: ‘Meaningful for anyone looking to stretch the budget’: Marketers on how AI is changing effectiveness
By Josh Stephenson | August 19, 2024 |  “Jourdan Hathaway, General Assembly. “We have long been using AI in areas like CRM, and now we’re exploring its potential in generating……” – Jourdan Hathaway

Business Wire: CollegeVine Announces Partnership with General Assembly to Expand Career Opportunities for Students
By CollegeVine | May 01, 2024 |  General Assembly’s CMO Jourdan Hathaway added, “A growing number of organizations and state governments are adopting a skills-first approach to hiring. There isn’t a one-size-fits-all education model. For those who choose not to go the route of traditional higher ed, GA paves an accelerated pathway into high-demand roles.”